Integrasi faktor niat berkunjung wisatawan lokal di bali pada masa pandemi covid 19
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Abstract
Penelitian ini membahas tentang peran pengetahuan wisatawan yang didapatkan dari media elektronik dan digital mengenai apa yang dilakukan oleh pengelola tempat wisata pada saat pandemic covid 19. Tujuan penelitian ini adalah untuk mengetahui keterkaitan antara hubungan pengetahuan wisatawan terhadap sikap dan niat berkunjung, dan sikap terhadap niat berkunjung wisatawan. Teknik pengumpulan data menggunakan kuesioner dengan skala pengukuran semantic differential. Jumlah sampel 100 responden calon wisatawan yang berkunjung. Sedangkan teknik analisis data menggunakan Smart-PLS. Hasil dari penelitian ini ditemukan 1) pengetahuan berpengaruh tidak signifikan terhadap niat berkunjung, 2) pengetahuan berpengaruh positif dan signifikan terhadap sikap, 3) sikap wisatawan berpengaruh positif dan signifikan terhadap niat berkunjung wisatawan, 4) peran sikap terbukti sebagai pemediasi full hubungan pengetahuan terhadap niat berkunjung.
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