Teks Narasi Digital Sebagai Media Promosi Wisata Nusantara
DOI:
https://doi.org/10.22334/jihm.v13i1.233
Abstract views: 103 , 
PDF (BAHASA INDONESIA) downloads: 42
Abstract
Teks narasi digital memiliki struktur teks yang terdiri atas informasi wisata dan memori referensi diri. Elemen naratif ini merangsang empati pembaca terhadap destinasi dan memengaruhi keputusan mereka saat merencanakan liburan mereka. Penelitian kualitatif ini bertujuan untuk mendeskripsikan penggunaan teks naratif digital untuk meningkatkan pariwisata Nusantara. Elemen narasi yang sarat akan informasi dan pengalaman pribadi dapat meyakinkan pembaca dan mempengaruhi keputusan akan perencanaan destinasi liburan yang diambil. Dalam penelitian ini, pengumpulan data, reduksi data, penyajian data, dan tahap akhir penarikan kesimpulan dilakukan melalui penggunaan metodologi dokumentasi dan observasi. Hasil penelitian menunjukkan bahwa teks narasi digital dapat memberikan pengetahuan yang mendalam tentang suatu destinasi wisata sekaligus memberikan efek kesenangan yang membuat pembaca bersimpati dan tertarik mengunjungi lokasi yang diceritakan. Platform teks naratif digital juga memungkinkan penyebaran informasi yang cepat dan massif sehingga dapat menjangkau semua kalangan. Strategi ini merupakan alat promosi yang efektif untuk memperkenalkan pariwisata nusantara yang kaya akan tradisi dan budaya.
References
Anderson, M., & Anderson, K. (2003). Text Types in English 3. South Yarra, VIC: MacMillan Education Australia
Barrett, H. 2006. Researching and evaluating digital storytelling as a deep learning tool. In Society for Information Technology & Teacher Education International Conference (Vol. 2006, No. 1, pp. 647-654).
Bernard S. C. 2011. Documentary Storytelling: Creative Nonfiction on Screen. Focal Press. Waltham.
Creswell W. John. 2013. Research Design Pendekatan Kualitatif, Kuantitatif, dan Mixed. Yogyakarta: Pustaka Pelajar.
Cutler, Q. S. & Carmichael, B. 2010. The dimensions of the tourist experience. In M. Morgan, P. Lugosi & B. Ritchie (Eds) The Tourism and Leisure Experience: Consumer and Managerial Perspectives, pp. 3-26. Channel View Publications. Bristol.
De Jager, A., Fogarty, A., Tewson, A., Lenette, C., & Boydell, K. M. 2017. Digital story-telling in research: A systematic review. The Qualitative Report, 22(10), 2548–2582.
Fuggle, L. 21 September 2016. How to promote your tourism company through storytelling. TrekkBlog. URL: https://www.trekksoft.com/en/blog/promote-tourism-company-throughstorytelling
Guber, P. 2011. Tell Win: Connect, Persuade, and Triumph with the Hidden Power of Story. Crown Publishing Group. New York.
Keraf, Gorys. 2001. Komposisi. Ende: Nusa Indah
Jamieson, W. 2006. Interpretation and Tourism. In Jamieson, W. Community Destination Management in Developing Economies, pp. 85-99. The Haworth Press, Inc. Binghamton, NY.
Jennings, G. 2006. Perspectives on quality tourism experiences: An introduction. In G. Jennings & N. P. Nickerson (Eds.), Quality Tourism Experiences (pp. 1-22). Burlington, MA: Elsevier Butter-worth-Heinemann
Lambert, J. 2009. Where it all started: The centre for digital storytelling in California. In J. Hartley & K. McWilliam (Eds.), Story circle digital storytelling around the world (pp. 79–90). Oxford: Wiley-Blackwell
Media Indonesia 26 Juli 2022. https://mediaindonesia.com/humaniora/509705/dukung-promosi-pariwisata-lewat-narasi-di-platform-digital
Moscado, G. 2008. Understanding tourist experience through mindfulness theory. In Kozak, M. & DeCrop, A. (Eds) Handbook of Tourist Behaviour, pp. 99-115. Routledge. London
Mossberg L. 2008. Extraordinary Experiences through Storytelling. Scandinavian Journalof Hospitality and Tourism, 8, 3, pp.195-210.
Neumann B. & Nunning A. 2008. An Introduction to the Study of Narrative Fiction. Klett. Stuttgart.
Noy, C. 2007. The poetics of tourist experience: An autoethnography of a family trip to Eilat. Journal of Tourism and Cultural Change, 5, 3, pp. 141-157.
O'Dell, T. 2007. Tourist experiences and academic junctures. Scandinavian Journal of Hospitality and Tourism, 7, 1, pp. 34-45.
Peterson, K. I. 1994. Qualitative research methods for the travel and tourism industry. In Ritchie J. R. B. and Goeldner C. R. Travel, tourism and hospitality research, pp. 487-492. 2 nd Ed. John Wiley. New York.
Schleser, M. 2012. Collaborative mobile phone film making. In E. Milne, C. Mitchell, & N. de Lange (Eds.), Handbook of participatory video. Blue Ridge Summit, PA: AltaMiraPress
Selstad, L. 2007. The social anthropology of the tourist experience. Exploring the "Middle Role". Scandinavian Journal of Hospitality and Tourism, 7, 1, pp.19-33.
Si, M. 2016. Facilitate Knowledge Exploration with Storytelling. Procedia Computer Science, 88, pp. 224-231.
Veal, A. J. 2018. Research methods for leisure and tourism. 5 th ed. Pearson Education. Harlow
Copyright (c) 2022 Fithriyah Inda Nur Abida, Nur Fauzia, Sumarniningsih
This work is licensed under a Creative Commons Attribution 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)
